Free CMP Practice Questions

Question 1

A software company is changing how account managers route renewal requests. Most managers recall the announcement, but only 57% of their decisions are correct in a scenario assessment. The first phase of communication must address this gap before rollout. The most useful objective is to:

Accepted Answer

Increase correct routing decisions from 57% to 85% on comparable assessments before rollout.

Answer

Have 95% of account managers attend a briefing on the revised process before rollout.

Answer

Have 85% of account managers report confidence in handling renewal requests before rollout.

Answer

Have 95% of account managers accurately recall the announcement's main messages before rollout.

Question 2

For five years, an employee survey has asked whether the monthly update is 'clear and useful.' Interviews reveal that some employees find it clear but irrelevant; others find it useful but confusing. The communicator replaces it with separate clarity and usefulness questions, retaining the response scale. How should the new results be presented alongside the historical data?

Accepted Answer

Begin separate clarity and usefulness series, keeping the earlier combined score distinct.

Answer

Average the new scores and continue the original historical series.

Answer

Continue the historical series with clarity scores and introduce usefulness as a separate measure.

Answer

Interpret differences from the historical score as real changes whenever they are statistically significant.

Question 3

A U.S. tool manufacturer asks an employee to recommend its drill on her personal do-it-yourself video channel. She bought the drill herself and will receive no extra payment. Her experience is genuine and the technical claims are supported, but viewers are unlikely to know where she works. What does the communication manager need to address?

Accepted Answer

Clearly disclose her employment in the video alongside the endorsement, keeping the genuine demonstration.

Answer

Commission an independent technical review to establish that the recommendation is supported.

Answer

Label the review unpaid and explain that she bought the drill herself.

Answer

List her employer in the linked channel biography and describe her technical experience within the video itself.

Question 4

During a safety incident at a distribution center, the incident lead closes the south gate and authorizes an immediate alert directing arriving drivers to the north gate. The cause is unconfirmed; the next update is due in 20 minutes. The communicator has authority to release the alert. Select the response that should be put into effect now.

Accepted Answer

Send the approved routing alert, acknowledge the unknown cause, and give the next update time.

Answer

Confirm the cause and reopening time before sending drivers a complete first alert.

Answer

Advise drivers to avoid both gates until the cause is confirmed.

Answer

Attribute the south gate closure to an equipment fault, giving the approved route and next update time.

Question 5

A service provider's customer survey returns a Net Promoter Score of +24. The director wants a one-line dashboard caption explaining that result. Which caption accurately describes the score?

Accepted Answer

Promoters exceeded detractors by 24 percentage points of valid responses.

Answer

Twenty-four percent of respondents were satisfied with the service.

Answer

Twenty-four percent of respondents were classified as promoters.

Answer

The percentage of promoters was 24% higher than the percentage of detractors among respondents.

Question 6

The location and budget for a community center have been approved. Residents will work with the design team on access routes and shared spaces, while the council retains the final design decision. The engagement invitation needs wording that matches those commitments. Which version should it use?

Accepted Answer

Work with us on access routes and shared spaces within the approved location and budget; we will explain how your input informs the council's decision.

Answer

Help us choose the center's location and arrange its shared spaces; the council will consider residents' preferred site and design before making its final decision.

Answer

Vote on the center's final design within the approved budget; the council will implement the option receiving the most resident support and publish the result.

Answer

Learn about the approved location, access routes and shared spaces; the design team will explain the arrangements and answer questions before construction work begins.

Question 7

Research brief: Find out why eligible residents who have never used a service stay away.

The proposed study would randomly select a large sample from a database containing only past service users. What change would most directly enable the study to answer its brief?

Accepted Answer

Recruit eligible nonusers through a source that includes them and investigate their barriers.

Answer

Draw a larger random sample from the existing service-user database.

Answer

Ask current users why they think eligible nonusers avoid the service.

Answer

Weight the database sample to match the age and gender proportions of the eligible population.

Question 8

Employees initially adopted a new reporting portal but are returning to emailing the old spreadsheet. They support the change and have demonstrated that they can use the portal. Interviews reveal that department heads still request the spreadsheet and judge timely reporting from those emails. The sponsor proposes another communication launch. Where should the communicator focus the intervention?

Accepted Answer

Align managers' reporting requirements with the portal and reinforce that workflow.

Answer

Repeat employees' portal training and require a fresh skills assessment before they submit their next reports.

Answer

Issue a stronger executive announcement and publish weekly portal-login counts to make adoption more visible.

Answer

Commission an organization-wide attitude survey before recommending changes to the current reporting arrangements.

Question 9

Two outreach approaches aim to attract eligible applicants to a training program. Their results for the same period are:

Approach A: $12,000 in costs; 100 applications; 60 eligible applicants.
Approach B: $6,000 in costs; 75 applications; 20 eligible applicants.

All relevant outreach costs are included. Which comparison correctly describes the cost efficiency achieved for the intended result?

Accepted Answer

A was more efficient: $200 per eligible applicant versus $300 for B.

Answer

B was more efficient: $80 per eligible applicant versus $120 for A.

Answer

B was more efficient: $80 per eligible applicant versus $200 for A.

Answer

A was more efficient: $120 per eligible applicant versus $300 for B.

Question 10

A product launch requires complete customer instructions to be publicly available at 09:00 on launch day. The team can publish directly on the company's website, but its plan currently relies on an interview with a trade publication. The editor is interested and has made no publication commitment. How should the plan be adjusted to meet the release requirement?

Accepted Answer

Schedule the complete instructions on the company website for 09:00, using the interview to extend coverage.

Answer

Offer the publication an exclusive interview, request a 09:00 article, and use that coverage as the public source of instructions.

Answer

Email complete instructions to journalists under a 09:00 embargo, then direct customers to the articles as those outlets publish them.

Answer

Post a short launch summary on the company's social channels at 09:00 and direct customers to the trade article for detailed instructions.

Free CMP Practice Questions

Domain 1: Ethics 7% of exam

Question 1

Domain 2: Research and Analysis 21% of exam

Question 2

Question 3

Domain 3: Strategy and Engagement 36% of exam

Question 4

Question 5

Question 6

Domain 4: Consistency and Strategic Implementation 16% of exam

Question 7

Question 8

Domain 5: Measurement 20% of exam

Question 9

Question 10

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